What is BMW iDrive?

There is an art to creating auto infotainment systems. Drivers understandably want to have as many options as possible. The challenge for automakers is to give the driver those options while also making sure they are easy and convenient to use. An infotainment system needs to be easy and intuitive; the driver needs to be able to operate while driving without taking their eyes off the road. BMW's solution to this is BMW iDrive, their simple one-touch control system.

BMW iDrive lets you access communications, entertainment, and navigation on the go. It can store up to 100 telephone numbers and can make hands-free calls, letting you keep in touch on the road. It can also sync up with Bluetooth compatible devices, letting you listen to your favorite music or podcasts. The GPS system will ensure you never get lost again, no matter where you go.

The BMW iDrive controller is one large toggle controller and seven keys. It is located at hand level near the gearshift, meaning the same functions are always in the same spot and always within reach. Everything is displayed on the glare-free control display, designed to convey information in an easy-to-read way. Intuitive and capable, BMW iDrive is an expertly engineered system—just what we'd expect from BMW.

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